Does your corporate reputation really impact your business? How do you measure this? What are the roles of brand management, stakeholder relations and communications in determining corporate reputation? What happens when a crisis hits? This session brings this topic together with a focus on the gaming industry and its unique challenges.

Moderator:
Kevin Gass – VP Corporate Communications and Marketing, BC Lottery Corporation

Panelists:
Sam Bornstein – Partner, National PR
Dr. David Michaelson – President, Echo Research Inc.

A panel of casino and marketing pros will share their knowledge on getting the most from your promotion. This session will explore lessons learned and success stories. This session will focus on small to medium sized operations and offer practical tips and tools you can use so your promotion earns you a promotion. (Yeesh!) Bring your questions, your ideas and your experiences—word is that prizes will be awarded! Moderated and gently guided by David Bellerive, Vice-President Creative Services and Media for the Phoenix Group in Regina. Phoenix Group is agency of record for several Western Canadian casinos.

Moderator:
David Bellerive - Creative Director, The Phoenix Group

Panelists:
Holly Spence – Director of Marketing, Casino and Community Gaming, British Columbia Lottery Corporation
Lee Jones – Associate Creative Director, The Phoenix Group

A case study of Caesars Windsor’s brand transition. This session will explore the challenges of internal branding, change management and employee engagement achieved through “Brand Boot Camp” training.

Presented by:
Holly Ward – Director, Corporate Communications, Caesars Windsor
Barb Kane – Manager of Human Resources Development, Caesars Windsor

Players Clubs have come a long way and continue to evolve in the face of increasing competition. This session will focus on the process of changing from one program to another and important marketing tools to effectively communicate the benefits of change. Trends including the introduction of comps based on non gaming spend and the diverse benefits now available to members will also be discussed.

Moderator:
Jeffrey Compton – President & Gaming Analyst, CDC Consulting

Panelists:
Sandra Bohn – Director, Marketing Operations, Caesars Windsor
Jason Allen – Marketing Manager, Ontario Lottery & Gaming Corporation

From customer wish list to customer experience. Learn from senior gaming professionals how things like market dynamics, facility size and location, and product mix can play a role in what amenity options your property may need to survive and thrive.

Moderator:
Greg Medulun – Director, Communications, Niagara Casinos

Panelists:
Richard Taylor – VP Gaming Operations, Niagara Casinos
John Wisternoff – VP Gaming Marketing, Ontario Lottery & Gaming Corporation
Keith Andrews – VP, Corporate Affairs and Administration, Caesars Windsor

The definition of direct marketing is to maintain and incent behavior from your customers to build loyalty; or in simple terms getting the right offer to the right customer at the right time which can mean the difference between that customer visiting you or your competitor. During this session we will take a look at proven casino direct marketing strategies and how the basic fundamentals can work during economic uncertainty. Discussion points will consist of analyzing your customer database, segmentation within that database, identifying new marketing segments to increase market share, how best to use data elements to get the most bang for your buck, and the importance of pro and post analytics of all direct marketing efforts.

Panelists:
Howard Blank - VP Corporate Communications, Entertainment & Responsible Gaming, Great Canadian Gaming Corporation/Casinos Inc.