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Fall Issue
 
2013 Media Kit
2013 Media Kit



I-GAMING

The 2012 Summit education program included iGaming sessions that examined the $30 billion global onlinegaming market, explored the industry from an operating and regulatory perspective and looked at the future of the Canadian marketplace.

Monday, June 11, 2012
 
2:10pm - 3:00pm From Play to Pay: Defining a Social Media Strategy for iGaming Organizations

In this seminar, social and real-money veteran David Glowacki will take you through the key considerations in building a social gaming strategy for your iGaming organization.

He will cover topics such as:

  • How real money players fit into a social gaming ecosystem
  • Whales to whales - the same fish?
  • Acquisition pipeline: marketing for social, targeting for real-money
  • What's a social player worth?
  • Out of network communication streams

After this seminar, you’ll be able to better identify opportunities in social gaming for your brand and organization, whether you have fully developed strategy, or haven’t even started.

Presented by: 
David Glowacki, Founder and Chief Architect, Flycow Games
Lyal Avery, Co-Founder, Playerize, Inc

 
Tuesday, June 12, 2012
 
2:10pm - 3:00pm Taking your loyalty program online for short & long term ROI while complementing your iGaming initiative

Casinos and gaming facilities have become experts at entertaining players while they are onsite. However, once those consumers leave, that experience vaporizes. The challenge has always been “How do we engage players even while they are not at our facility, and bring them back more often as a result?” Online player’s clubs, play for fun and free play sites hold the answer.
This presentation will explore:

  • The benefits of creating an online – land based – online casino experience that continues long after players have left the casino, to start building ‘online’ brand loyalty, and gain immediate ROI.
  • The important roles games and promotions play in the online environment to engage players both now and in the future.
  • The benefits of adding player personalization and relationship building tactics for increased brand loyalty and retention.
  • A case study on how one of our client loyalty programs has grown using this online loyalty strategy.
  • How an online loyalty environment acts as a great complement to iGaming, and how the two work together to provide long term ROI.

Presented by: 
Patrick Watson, CEO, SplashDot

Download Presentation

SplashDot

 

Other Track Sessions on iGaming Include:

Worldwide iGaming Regulation

Please check back regularly as session and speaker information will be added as it is confirmed.