"Where the Canadian Gaming Industry Meets"

2022 Educational Program

Tuesday, June 7, 2022

10:00am – 10:50am, June 7, 2022

Room: 205B

Tax Breaks, Time Zones, Talent & Tickertape – The 4Ts and the Larger Gaming Opportunity in Canada

Ontario’s new regulated gaming and betting regime has attracted a flood of international interest in the Ontario market place. Operators and Gaming Related Suppliers are entering the market at pace to offer their products and services to Ontarians but there is a larger opportunity at play beyond player deposits. Our IMGL Masterclass panel will explore this larger opportunity, neatly summarized as the 4T’s: Taxbreaks, Timezones, Talent and Tickertape. Join our experts as they discuss available tax breaks for companies that set up shop in Ontario or other provinces. We will discuss the strategic cultural and geographical advantages Canada has as a gateway to the larger North American marketplace. Learn how Canada has been an innovator in the gaming and betting industry, and how it continues to innovate in the space and in complimentary industries such as digital marketing, data analytics, digital content production and blockchain technology. Lastly, we will review how Canada is a great place to access capital cost effectively and with relatively low friction. Canada has a thriving public junior venture capital market that has traditionally invested in gaming and betting companies and continues to do so.

Moderator:

Ron Segev, Partner, Segev LLP.

Panelists:

Aadam Tejpar, Partner, Segev LLP

Carlos Coelho, Senior Director of Business Development, Boast.AI

George Sabbouh, Vice President, Stifel Financial Corp.

Scott Vanderwel, CEO, PointsBet Canada

11:00am – 11:50am, June 7, 2022

Room: 205B

Advertising in Ontario: A Case Study in iGaming Compliance

The iGaming Open Market in Ontario went live on April 4th, 2022 and, at the same time, the Alcohol and Gaming Commission of Ontario (AGCO) launched its iGaming Compliance Program. In this presentation, AGCO’s Technology Regulation and iGaming Compliance (TRC) leadership team will explain the philosophy behind the program as well as their experience in rolling it out, using the AGCO's Marketing and Advertising standards as a case study.

Speakers:

Michael Ghobros, Director, Technology Regulation and iGaming Compliance, AGCO

Jay Welbourn, Sr Manager, Technology Regulation and Compliance, AGCO

Jennifer Oxley-Weekes, Regulatory Compliance Manager – Internet Gaming, AGCO

Katie Cunningham, Regulatory Compliance Manager – Internet Gaming, AGCO

12:00pm – 12:50pm, June 7, 2022

Room: 205B

Payment Processing, AML and NFTs

Money Matters: Moving It, Laundering It, and Making it Virtual (NFTs and Virtual Currencies).

Moderator:

Ana Badour , Partner, co chair, Fintech Group, McCarthy Tetrault

Panelists:

Amy Reier, Director, Legal, Paramount Commerce

Lori Stein, Partner, Fintech Group, McCarthy Tetrault

Shauvik Shah, Associate, McCarthy Tetrault

1:00pm – 2:00pm, June 7, 2022

Summit Lunch & Dessert

2:00pm – 2:50pm, June 7, 2022

Room: 205B

Compliance

iGaming Compliance in Ontario

Moderator:

Danielle Bush, Partner, McCathy Tetrault

Panelists:

Jay Welbourn, Sr Manager, Technology Regulation and Compliance, AGCO

Charmaine Hogan, Head of Reglatory Affairs, Playtech

Joanna Hojjati, Partner Risk Consulting KPMG

Ed Bedrosian, Chief Regulatory & Compliance Officer, Xpoint

Chin Dhushenthen, Chief Compliance Officer, North Star Gaming

3:00pm – 3:50pm, June 7, 2022

Room: 205B

A Brave New World Has Come to Ontario

Ontario has ushered in a brave new world with the launch of its regulated online gaming and sports betting model. Details of this regulatory model were in flux in the months leading up to the launch, and they can be expected to continue evolving as Ontario meets the challenge of being the first Canadian jurisdiction to regulate private sector online gaming operators. In this IMGL Masterclass, our panel of experts will delve into the details of this new regime and discuss a number of its aspects, including its legal foundation, current state, and the expectations and concerns of operators and suppliers. Additionally, the panel will focus on issues relating to enforcement and the effect of the new Ontario regime on iGaming in other parts of Canada, including the issue of the “grey market” that continues to exist in other parts of Canada. The possible future direction of iGaming in Canada will be considered by the panel, including cross-border issues and working with other provinces and jurisdictions to improve liquidity. Please join us for a lively discussion about the new regime that will engage the audience and provide a stimulating opportunity to learn about this renaissance in gaming.

Moderator:
Michael D. Lipton QC, Senior Partner, Dickinson Wright LLP

Panelists:

Chris Winsor, Public Policy Consultant

Jesse Todres, General Counsel, IGO

Dave Philips, Chief Operating Officer / Operations Division, AGCO

Martin Lycka, SVP for American Regulatory Affairs and Responsible Gambling, Entain

Salim Adatia, Vice President, GLI

4:00pm – 4:50pm, June 7, 2022

Room: 205B

Sportsbook Advertising In Ontario and the rest of Canada

Brave New World: Advertising Sportsbooks in Ontario (and the rest of Canada)

Moderator:

Gianluca Mazzanti, Associate, McCarthy Tetrault

Panelists:

Andrew Garven, Head of Marketing, Covers

Jared Beber CEO, Bet99

Marissa Caldwell, Associate, McCarthy Tetrault

Andrew Stokes, Senior Director, Maple Leaf Sports & Entertainment’s  Global Partnerships Group

Wednesday, June 8, 2022

 

8:00 9:00am, June 8, 2022

Hall C – Main Stage

Breakfast & Trade Floor Visitation
Welcome Remarks

Chuck Nervick, SVP, MediaEdge

Paul Burns, President & CEO, Canadian Gaming Association

Hon. Doug Downey, Attorney General of Ontario

Jim Warren, Board Chair OLG

 

9:00 – 10:00am, June 8, 2022

Hall C – Main Stage

Day 1 Keynote: Ontario's iGaming Market: 2 Months in and Going Strong!

Ontario's much anticipated new igaming market launched just two months ago. Come hear Tom Mungham and Martha Otton share their perspectives, as leaders of the Ontario regulator and conduct-and-manage entity respectively, on a successful launch. Listen as they explore some of the lessons learned so far and provide insight into some of the work that has been going on at their organizations since launch.

Moderator:

Dave Forestell, Chair, iGaming Ontario

Panelists:

Tom Mungham, CEO & Registrar, AGCO

Martha Otton, Executive Director, iGaming Ontario

 

10:15 – 11:00 am, June 8, 2022

Hall C – Session Room 1

Betting with Bitcoin: The Gaming Industry's Next Growth Prospect

As cryptocurrency gains more users, the gaming industry has begun figuring out how to integrate these digital assets into operations. While kiosks that convert dollars into cryptocurrency (and vice versa) have recently appeared in several US-based casinos, this largely unregulated digital currency has not been accepted by regulators - yet. With the global gaming industry shifting more online, land-based operators implementing digital neighbourhoods, and the first digitally native generation (GenZ) reaching legal age, how serious a look should regulators and governments give digital currency? And what risks exist in embracing or rejecting it?

Moderator:

Amanda Brewer, Country Manager, Canada, Kindred Group

Panelists:

Ron Segev, Partner, Segev LLP

Victor Newsom, Senior Vice President, Product Management, Payments Solutions, Everi

Kahlil Philander, Assistant Professor, Washington State University

 

10:15 – 11:00 am, June 8, 2022
Hall C – Session Room 2

Sports Betting Integrity: A Global Perspective Informing a Canadian Solution

It has been an exciting year for the regulated sports betting industry in Canada.  With the legalization of single-event sports betting across Canada, it has never been more important to understand the global sports betting integrity ecosystem, how that ecosystem has informed the sports betting regulatory approach taken in Ontario, and how it can inform a national Canadian sports betting integrity model moving forward.

Moderator:

Paul Burns, President/CEO, Canadian Gaming Association

Panelists:

Doug Hood, Project Director, Sports Betting, AGCO

Richard H. McLaren, Professor, Innovative Dispute Resolution Ltd

Khalid Ali, CEO, IBIA
Matt Holt, President & Founder, U.S, Integrity

10:15 – 11:00 am, June 8, 2022
Room
– 205B

Collaborating on Ontario’s iGaming Responsible Gambling Culture

A commitment to responsible gambling (RG) is demonstrated by intentional actions that lead to positive and impactful change. A collaborative approach to these actions can expand knowledge and understanding contributing to more meaningful results. This joint presentation by iGaming Ontario and the Responsible Gambling Council will outline the value and collaborative approach of the RG measures that have been put in place by iGaming Ontario--including RG Check accreditation--and will explore how operators can meaningfully contribute to expanding the igaming RG culture in Ontario.

Panelists:

Tracy Parker, Director, Standards and Accreditation, Responsible Gambling Council

Melissa Ball, Senior Manager, iGaming Ontario
Catherine Mead, Vice President - Community, Sustainability & Social Responsibility, OLG

11:10 – 10:55am, June 8, 2022

Hall C – Session Room 1

Corruption in Sport: Keeping Athletes Safe

Define the problem of corruption in sport – what is the scale of this issue?

  • How big is this problem in general?

  • How big is this in Canada?

  • Is this something Ontarians specifically should be concerned with?

 

Why does the problem exist? Why is this a topic people should care about?

  • Root factors, driving causes?

  • Sports betting’s impact – how has the introduction of sports betting in Ontario, and presumably in more provinces down the road, impacted this issue?

  • Is the concern around sports betting a bit more superficial? By that I mean on the surface, perhaps someone would make the argument that widely introducing legal sports betting could tempt athletes toward more corruption, but is it actually the opposite?

  • Does sports betting now existing actually apply even more scrutiny? You have integrity bodies, the leagues themselves, etc.

Moderator:

Scott Vanderwel, CEO, PointsBet Canada

Panelists:

Jeremy Luke, Senior Director Sport Integrity, Canadian Centre for Ethics in Sport

Eric Noivo, Director of Football, CFL
​Earl Cochrane, Deputy General Secretary, Canada Soccer

11:10 – 11:55am, June 8, 2022

Hall C – Session Room 2

Responsible Gambling: Keeping Pace with the Convergence of Gaming

The convergence of gaming is upon us. Multiple lines of business are all converging in jurisdictions throughout North America, as operators aim to maximize the ultimate omni-channel experience. How does Responsible Gambling (RG) play into all of these changes? What does the latest research and experience tell us about customer behaviour in an omni-channel environment? Are we responding quickly and adequately to provide customers with RG tools and information in this fast-changing environment? What can we learn from other jurisdictions that are ahead of North America? These questions and others will be discussed in this panel that aims to spark a broader discussion of whether our RG programs and approaches are keeping pace with the convergence of gaming.

Moderator:

Nav Sandhawalia, Chief Compliance Officer and Risk Officer, Niagara Casinos

Panelists:

Martin Lycka, SVP American Regulatory Affairs & Responsible Gambling, Entain

Kahlil Philander, Assistant Professor, Washington State University

Paul Pellizzari, Vice President Global Social Responsibility, Hard Rock International

12:05 12:50pm, June 8, 2022

Hall C – Main Stage

Day 1 Plenary Roundtable Discussion: Payments – New Trends & Technologies

Moderator:

Ana Badour, Partner, Co-Chair, Fintech Group, McCarthy Tetrault

Panelists:

Neil Erlick, Chief Corporate Development Officer, Nuvei

Alex Morgan-Moodie, Senior Director, Vertical Growth – Gaming, Worldpay from FIS

Tamara Tenenbaum, SVP Business Development and Managing Director-Canada, Sightline Payments

John Parsons, VP Gaming, Trustly America

1:00 2:00pm, June 8, 2022

Summit Lunch & Dessert and Trade Floor Visitation

2:10 2:55pm, June 8, 2022

Hall C – Session Room 1

Modernizing Canada's AML Regulations

Canada’s gaming industry continues to advance its compliance efforts in the fight against money laundering. A group of expert panelists will examine the country’s current anti-money laundering regulatory framework in the context of land-based and online gaming operations, provide an overview of lessons learned both domestically and internationally, and discuss the work the Canadian Gaming Association is undertaking on behalf of the industry.

Moderator:

Derek Ramm, Director, AML, AGCO

Panelists:

Terry McInally, CCO & CIO, Gateway Casinos & Entertainment

Jennifer Aguiar, CCO, DraftKings

Benjamin Floyd, President, Kinectify Advisors
Nolan Bolusan, Director of Technology, Cloud Alliances, Jumino

 

2:10 2:55pm, June 8, 2022

Hall C – Session Room 2

Integrating the User Experience Between Land Based and Digital Casinos

Ontario has successfully launched its online market providing gamers with exciting, new customer experiences at their fingertips.  But how do casino operators evolve to capitalize on the digital opportunity and provide customers with the ability to move their play between the digital and land-based environments? What learnings can Canadian operators take from other jurisdictions in integrating digital and land-based play? Join industry leaders to hear about the opportunities and obstacles in creating an omni-channel customer experience.

Moderator:

Carrie Kormos, Chief Communication & Marketing Officer, Gateway Casinos & Entertainment

Panelists:

Todd Cravens, CEO, Galaxy Gaming

Andrew Crowe, SVP Business Development, Sightline Payments

Byron Bridger, Senior Commercial Account Manager, Light & Wonder

2:10 2:55pm, June 8, 2022

Room – 205B

Women in Gaming Tech

Some of the best and fastest growing gaming organizations in the world are being established, expanded, and empowered by women. A sample of those women have been gathered to be on this panel. These game changing mentors of women in STEM will share their first-hand personal experiences gained through various roles throughout their stunning careers. These include various ‘hats’ worn in the capacity of regulator, supplier, operator, independent auditor/consultant, AI and data specialist, and entrepreneur. Spanning both the public and private sector, panelists will share honest opinions on what it took, what worked along the away, and what most certainly didn’t. Hear personal accounts from these strong female industry professionals as they discuss their career journeys, and advancement towards their goals, all while having to navigate an ever-changing gaming landscape. A must-see session that will give insight on the impact they have had on both the land-based and digital gaming industry, both domestically and overseas. They will also share what they feel is next for them and the gaming sector, and how women in gaming tech will continue to play such an important role in shaping tomorrow.

Moderator:

Salim Adatia, Vice President, GLI

Panelists:

Kelly Brooks, CEO & Founder, Quarter4 Inc.

Niaz Nejad, Vice President, Business Development & Sales Operations, Aristocrat

Laurie Fisher, Canadian Business Development Manager, Bulletproof

 

2:10 2:55pm, June 8, 2022

Room – 205D

Community Gaming Track

Strategic Product Planning – Cabinet Games

If you operate a charitable gaming site and offer cabinet games this seminar is for you.  Stuart Walker, Earl Cobb and Jeff Prescesky will discuss strategic product planning for cabinet games.  They will talk about how a charitable gaming site with the right mix of games, at the right price, aligned to customer demands and preferences can help the site generate incremental revenue, all while improving the customer experience.  They will also discuss how bad decisions can lower returns on deployed assets and can have a direct impact on the patron experience.  This is a great opportunity to learn more about cabinet games and how you can grow your charitable gaming revenue with a strategic product plan.

 

Panelists:

Stuart Walker, President, Gaming Advisory Services

Earl Cobb, Senior Advisor, Strategic Product Planning, Gaming Advisory Services
Jeff Prescesky, Account Manager, Ontario, IGT

 

3:05 – 3:50pm, June 8, 2022

Hall C – Session Room 1

Building an Immersive Omni-channel Gaming Experience

Creating a successful omni-channel experience is the practice of seamlessly integrating multiple channels through which gaming operators interact with their customers.

 

The key difference now is that many customers will increasingly connect with an operator via a digital channel first. This panel will discuss why every gaming operator needs a digital-first strategy, and what it takes for operators to provide their customers with a consistent and smooth experience at every stage of the customer journey, regardless of whether they are playing online or in a casino.

Welcome to a brave new world of digital-first interactions!

Moderator:

Thomas Castleberry, VP CXS Strategic Initiatives, Aristocrat

Panelists:

Rich Roberts, President, Mohegan Digital

Bruce Caughill, Managing Director of Canada, Rush Street Interactive

3:05 – 3:50pm, June 8, 2022

Hall C – Session Room 2

The Future of Sports Betting

Both the regulated and unregulated sports betting markets around the world, but particularly in Canada, are undergoing significant change.  A panel representing different segments of the industry will discuss these changes, and what the future holds for what is perhaps the most dynamic and promising segment of the gaming industry.  Topics will include: 

  • Where does sports betting presently fit within the broader gaming landscape from a revenue, regulatory, customer and product perspective?

  • How is sports betting as an industry evolving generally?

  • Is our view of what is a typical sports bettor changing, and if so, in what manner?

  • What are the most impactful sources of change in the industry?

  • How, if at all, does the Canadian sports betting industry differ from that of other jurisdictions, and what different approaches are operators, suppliers and other participants doing as a result?

  • As our concept of what is a “sport” changes (eSports, etc.), will betting on these new activities follow traditional models, or will different approaches need to be taken, and, if so, what are they?

Moderator:

Peter Czegledy, Partner Aird & Berlis LLP

 

Speakers:

Brent Winston, Co-Founder and Chief Executive Officer, BetSwap Limited

Tristan Wootton, Director of Growth, Fitzdares

Sean MacGillis, Managing Director, Haywood Securities

Conor Murray, VP of Marketing, FanDuel Group

 

3:05 – 3:50pm, June 8, 2022

Room – 205B

Responsible Advertising & Sports Betting

Success in gaming is dependent upon ensuring that the regulatory and the public have confidence that gaming will be carried out in a responsible manner. "Responsible Marketing" is critical to providing that assurance. This session will review several key issues to find that balance that is "Responsible Marketing".

Moderator:

Don Bourgeois, Principal, Gaming Regulation Group

Panelists:

Caroline Moul, President, PHD Canada

Jamie Saull, Director, Sports Strategy & Partnerships, TSN

Florentina Stancu-Soare, Director, Public Affairs and Regulatory Standards, Canadian Marketing Association

Patrick Watson, President and CEO, Splashdot

3:05 – 3:50pm, June 8, 2022

Room – 205D

Charitable (Ontario) Gaming – First 10yrs – Challenges & Successes

It is ten years since cGaming launched the initiative Charitable Bingo & Gaming Revitalization, hear from the OCGA and CGAO about the successes, challenges, what would we have done differently and where we go next.

Moderator:

Richard Schwar, Director Operators, OCGA

Panelists:

Lynn Cassidy, Executive Director, OCGA

Peter McMahon, CEO, OGAO

4:00 – 5:00pm, June 8, 2022

Summit Opening Reception & Trade Floor Visitation

4:15 – 5:00pm, June 8, 2022
Hall C – Main Stage

Fireside Chat with:

Carrie Kormos (Session Introduction), Chief Communications & Marketing Officer, Gateway Casinos & Entertainment

 

Moderator:

Ryan Doyle, Pod Cast Host - Guaranteed Money

Panelist:

Adam Greenblat, CEO, BetMGM
 

5:00 – 7:00pm, June 8, 2022

Vendor Client Meetings/Dinners

7:00PM – Onwards, June 8, 2022

VIP Reception – Delta, 4th Floor Observation Deck

 

Thursday, June 9, 2022

8:00 – 9:00am, June 9, 2022

Breakfast & Trade Floor Visitation
Welcome Remarks

Chuck Nervick, SVP, MediaEdge

Paul Burns, President & CEO, Canadian Gaming Association

Matt Kelleher, Partner, co-chair Gaming Practice, McCarthy Tetrault LLP

9:00 – 10:00am, June 9, 2022

Hall C – Main Stage

Day 2 Keynote: Building the Next Evolution of the Canadian Gaming Industry

Canada’s gaming industry has matured and diversified over the past three decades, developing in tandem with Canada’s burgeoning technology sector. We have significant expertise with multi-jurisdictional gaming operators, leading-edge game technology providers, all driven by a strong class of innovators and entrepreneurs. By leveraging all of this, this next evolution will build a world class gaming industry in Canada.

Moderator:

Ryan Doyle, Pod Cast Host - Guaranteed Money

Panelists:

Anna Sainsbury, CEO, GeoComply

Ilkim Hincer, Chair, Canadian Gaming Association, Executive Vice President & CLO, Hard Rock International

John Levy, CEO, The Score Media & Gaming
Yaniv Spielberg, co-Founded Bragg & Chief Strategy Officer

Scott Burton, CEO, FansUnite

10:10 – 10:55am, June 9, 2022

Hall C – Session Room 1

iGaming Investment Landscape in Canada – a Public and Private Company Perspective

A unique Canadian perspective into investing in iGaming companies. The panel will discuss how the pullback in public company valuations has impacted private company valuations and whether an IPO on the Toronto Stock Exchange is still a viable exit opportunity for emerging gaming companies in Canada and the US. The panel will share their perspectives on what private and public investors are looking for in these challenging and unstable times facing the iGaming industry.

Moderator:

Eric Levy, Partner, Osler, Hoskin & Harcourt LLP

Panelists:

Benjie Cherniak, Investor and Advisor, Avenue H Capital

Dani Lipkin, Director, Global Business Development, TMX Group

10:10 – 10:55am, June 9, 2022

Hall C – Session Room 2

Understanding the Sports Betting Consumer

Having delivered over 250,000 new depositing customers to sports betting and iGaming operators via in-person activation events since 2018, nobody knows the US consumer better than Betting Hero. During the exclusive presentation, the company’s President, Jai Maw, will be discussing the key characteristics and behaviours of US consumers, illustrating why the fight for market share and customer retention continues as new states come online.

Panelists:

Jai Maw, CEO, Betting Hero

Ernie Ropas, Research Director, Betting Hero

Dan Hannigan – Daley, CEO, Sports Info Solutions

11:05 – 11:50am, June 9, 2022
Hall C – Session Room 1

Betting on eSports

In 2021 the global “games” market was valued at over $180 billion worldwide, which is larger than the movie and music industries combined and roughly 2/3 the size of the global gambling market.  As betting on esports has exploded into the mainstream, traditional gambling companies have had little to no success at developing products that will attract esports players.  This panel will feature two of the most highly regarded experts in esports and esports betting who will explore the reasons why that is and touch on relevant strategies gambling companies can use to better understand not just the esports player, but next generation of customer as a whole.  CEO of Enthusiast Gaming, Adrian Montgomery,  has built one of the largest vertically-integrated gaming media companies in the world that generates more than 300 million monthly viewers, and the CEO of Rivalry, Steven Salz, has established Rivalry as the most engaged esports betting platform.

Moderator:

Patrick Harris, Managing Partner, Rubicon Strategy

Panelists:

Steven Salz, Co-Founder & CEO, Rivalry

Adrian Montgomery, CEO, Enthusiast Gaming

11:05 – 11:50am, June 9, 2022

Hall C – Session Room 2

The New Canadian Playing Field: Payments, Product & Maximizing Customer Conversions

Federal regulation of single-event sports betting, and Canada’s largest market Ontario opening its doors to private online operators from April, creates a whole new playing field for Canadian gaming. While Ontario is expected to generate annual gross gaming revenue of $1.8bn by 2026, competition in the market will be significant as brands seek to acquire and retain players to maximize their revenue and growth. As an integral element in iGaming operators’ product offerings, payments have already proven to be an important pillar in customer conversion for brands in Canada as well as in the more diverse regulated U.S. and European markets. In a new era for Canadian iGaming, how can operators tailor their payment suites and broader product offerings to give themselves an edge? Experts from established government operators and new private iGaming brands plus payment providers will discuss the evolution of iGaming product and putting the pay into play – from traditional to alternative payment methods.

Moderator:

Chuck Nervick, SVP, MediaEdge Communications

Panelists:

Andrew J. Darley, Senior Director, iCasino & iLottery at OLG

Greg Kirstein, VP of Business Development at Paysafe

Noah Levy, SVP of Product at theScore Bet

 

11:05 – 11:50am, June 9, 2022

Room – 205B

Creating a More Inclusive Gaming Industry

A still-young gaming industry across North America will mean exciting opportunities for Gen Zers entering the workforce at full throttle. What can the industry do to ensure it attracts the best of the best by providing an environment that embraces diversity and inclusion?

Moderator:

Steve McAllister, Partner, The Parleh

Panelists:

Dr. Cheri Bradish, Director, Future of Sport Lab and Sport Initiatives, Toronto Metropolitan University

Tyjondah Kerr, Director of Equity, Diversity & Inclusion, OLG

 

12:00 – 12:45pm, June 9, 2022

Hall C – Main Stage

Day 2 Plenary Round Table Discussion: Affiliate Marketing

How do affiliates and gaming operators work in unison globally?

  • At a 101, macro level -- how does the relationship work between the gaming companies and affiliates? What is the operating structure?

  • With the goal of driving signups to the gaming companies, where is or perhaps how does your company define the line between advertising/ being overly promotional vs. creating content that relevantly plugs operators?

  • Affiliates work across DFS, sports betting, and online casino…

  • Are there differences in audience across those categories? How does an affiliate’s approach change as a result?

  • Shifting our focus to Canada specifically – what intricacies apply to the Canadian market?

  • You all of course have been doing business in the US – what are some of the nuances you’ve discovered while doing business north of the border?

  • In the US, affiliates have to be licensed – in Canada, they do not – what does that mean exactly?

  • Are there any prominent headwinds or tailwinds specific to Canada?

  • How do you deal w the regulated vs. unregulated?

  • Big markets in the US – like a Texas, Florida, California – that are not yet live, but filled with passionate sports fans and prospective sports bettors. What is the approach?

  • Same deal province by province in Canada – how do you deal w Ontario vs. the other provinces that are not yet within the legal framework?

 

What’s next across North America?

  • Assuming all goes well behind the scenes… what markets are the affiliate companies most excited to see come online?

  • How do you think the affiliate business will evolve as the market matures?

Moderator:

Nic Sulsky, Chief Commercial Officer, PointsBet Canada

Panelists:

Mark Harper, General Manager, Covers

JD McNamara, Country Director, Canada, Better Collective

Jai Maw, CEO, Betting Hero

Allan Petrilli, VP of Sales and Growth, Intelitics

Dustin Gouker, VP North America – Content, CatenaMedia

Marc Pederson, CEO, Better Collective US

 

12:45 – 1:45pm, June 9, 2022

Summit Lunch & Dessert and Trade Floor Visitation

1:45 – 2:30pm, June 9, 2022

Hall C – Session Room 1

Building a Sustainable Industry

Building a Sustainable Industry will explore innovative trends and better approaches that industry leaders are embracing to support its financial and reputational well-being and longevity. Topics will include the business case for responsible gambling, prioritizing the customer experience by focusing on safer gambling and the prevention of harmful gambling, the value of equity, diversity, and inclusion, and creating an organizational culture that encompasses work-life harmony.

Moderator:

Shelley White, CEO, Responsible Gambling Council

Panelists:

Liv Biesemans, Group Deputy General Counsel, Kindred Group

Sue Schneider, VP Growth & Strategy, America SBC

1:45 – 2:30pm, June 9, 2022
Hall C
– Session Room 2

Online Casino - Why No One is Talking About It

With the iGaming launch in Ontario, the focus has been squarely on sports betting. Most of the operators are also offering a full suite of online casino games but we seldom see them advertised or discussed. This panel will discuss the new products and innovations occurring in online casino and why it’s necessary to show some love to online casino too.

Speakers:

Kent Young, Founder, Spin Games (Bragg Gaming)

Matthew Kelemen, Director of US & Canada, Pariplay Ltd

Nadiya Attard, Chief Commercial Officer, Relax Gaming

 

2:40 – 3:25pm, June 9, 2022

Hall C – Session Room 1

Disruption & The Changing Consumer Landscape in Canada

It’s no secret that the last two years have caused a massive disruption to our world. The consumer landscape has seen dramatic changes in the way people shop, purchase, interact, and entertain. We are now living in a world where “back to normal” seems like a cliché, and the fact of the matter is that there is no getting back to normal. There is only getting on with things as they are.

In this informative, research-inspired session, Scott Morasch of Ipsos will showcase consumer trends from several Ipsos syndicated reports detailing how Canadian consumers have changed and made different choices, and how Canada compares to other world countries on issues specific to the gambling and entertainment industries.

Presenter:

Scott Morasch, Senior Vice President, Ipsos

2:40 – 3:25pm, June 9, 2022

Hall C – Session Room 2

iGaming Regulation in Ontario

Ontario is the first province to create an iGaming regulatory regime in Canada. What will this new regime mean for the gaming industry in Ontario? What will it mean for the rest of the country? For lottery corporations? For ‘grey' market iGaming operators in Canada? What were the political, legal and regulatory issues the Ontario government considered as part of their extensive consultation that led to the creation of this regulatory regime?

The panel will discuss these issues and predict the impact(s) of this new direction on the future of gaming in Ontario, and potential impacts in the rest of Canada.

Moderator

Danielle Bush, McCarthy Tétrault LLP

Panelists

Don Bourgeois, Principal, Gaming Regulation Group

Troy Ross, Principal, TRM Public Affairs

2:40 – 3:25pm, June 9, 2022

Room – 205D

Community Gaming - Partnership & Making Progress

Discussing how to make a partnership gain traction – the challenges and opportunities.

Speakers:

David Fraser, Senior Director, cGaming, OLG

Peter McMahon, CEO, CGAO

Lynn Cassidy, Executive Director, OCGA

 

3:30 - 4:00pm, June 9, 2022

Summit Closing Reception & Trade Floor Visitation

 

4:00pm Onwards, June 9, 2022

Vendor Client Meetings/Dinner

See the 2022 Canadian Gaming Summit Speaker Line-up.